The use of social media and digital marketing for businesses in Qatar
Social media marketing is a vital part of business in the world we live in today and is a tool which no company can afford to ignore in their marketing efforts. It enables you to communicate and interact with prospective customers on a much more personal level than was previously possible with more traditional forms of marketing and as a result to develop strong client relationships and valuable brand advocates.
Qatar is home to one of the most tech savvy, digitally aware audiences in the world. There are 3 million internet users of which 2.87 million are active social media users. It is therefore incredibly important for any company based in Qatar to tap into this lucrative resource.
What are the main social media platforms?
Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest and TikTok are some of the most popular platforms with the greatest potential reach.
When deciding which platforms could benefit your company the most, you should always consider your business goals and your target audience. Different platforms will favour different types of demographics and media formats. Your business objectives should be the main determinant of how best to spend your time and resources.
Clear, measurable goals should be established from the outset regarding what you hope to achieve from your social media campaign to avoid any wasted effort and to accurately be able to track the success of your marketing campaigns and adjust any subsequent campaigns accordingly.
Saying you want to increase customer awareness of your brand or generate repeat business are worthy goals, but far too vague to be able to measure precisely. Instead, you could say “I want to increase organic reach by 50% over a period of 6 months.” This would be an example of a business goal that is not only measurable, but also time bound with a specific time frame.
The buyer’s journey
Social media marketing has the potential to impact every step of the buyer’s journey, but is particularly impactful at the awareness and interest stages.
In what ways can social media help my company?
There are numerous ways in which businesses can profit from social media. The following are some of the key benefits:
- raise brand awareness.
- A tool for the promotion of products and services.
- Drive traffic to your company website or blog.
- It promotes recall and brand awareness through online conversations.
- Social listening enables you to swiftly address customer complaints or issues.
- A great medium through which to tell your brand’s unique story and connect with your audience.
- Aids with data collection and audience research.
- A stronger social media presence will improve brand recognition and help with link building and search engine ranking.
- Strong social media ads and calls to action help to drive conversions.
Which is the best social media platform for my brand’s business objectives?
With 2.6 billion monthly active users, Facebook is the social media platform with the largest reach. It’s a platform which is optimised for mobile use which allows businesses to engage with consumers at any time of day. Its main users are late-stage millennials and older age groups.
Twitter is very conversational and spontaneous in nature. It lends itself well to real-time commentary on events and current affairs and it is a great medium through which to share company news and product updates.
Instagram is more visual than other platforms and as such is great for sharing photos and videos which followers can interact with. Regular posting on Instagram is also a great way to create a loyal following and supporters of your brand. It also enables you to reach a younger, distinct audience from that of Facebook.
LinkedIn is a social media platform focused solely on business interaction. It is ideal for sharing business news, company updates and also for social networking and recruitment. The language and tone which you use on LinkedIn should be more formal, in keeping with its intended use.
You tube is a versatile video sharing platform with an incredible reach of over a billion users and active users in 76 different languages. It’s a great way to engage and hold an audience and to develop a loyal following.
How can Venture Partner Qatar help?
We have strong connections with a huge number of businesses all around Qatar, the UAE and Oman and can help you connect with experts in the field of digital marketing who can advise you on the best strategy for your company.
If you need assistance on this or any other related company setup, restructuring, local partner or PRO support matter in Qatar, Abu Dhabi, Dubai, the wider UAE or Oman, then please get in touch with us on +974 4478 8765, email us at firstname.lastname@example.org or complete the contact form and we will be delighted to assist you.